FLORENCE PAU

Flo / Kaenie

Hey there! I'm Florence - a Creative Partnerships Manager and Digital Marketer dedicated to empowering creators and helping them turn their dreams into reality.When I'm not working, you'll find me immersed in a competitive game, playing with my dog, Xeri, or embarking on a new adventure. I'm passionate about personal growth and striving to become the best version of myself so I'm always open to new opportunities!

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CHARITY CAMPAIGNS

Directed the creator partnership team for fundraising campaigns.The American Cancer Society
No Kid Hungry
St. Baldrick's Foundation

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CREATIVE CAMPAIGNS

Advocated for creators, contributed to product development and designed creative campaigns.Materialize
Case Study - Heygo

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RETAIL CAMPAIGNS

Managed social media and retail strategies by creating content and organizing promotional efforts.Annex Photo Store
Fujifilm Printlife

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TALENT MANAGEMENT

Partnered with a content creator to develop a brand, design graphics, organize sponsorships, and manage daily operations.HotEboyXerath

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Led the creator partnerships team to conduct market research, manage campaigns, and recruit creators.Materialize is a free, creator-first crowdfunding platform to help creators validate community demand and launch their dream projects.Key contributions include:
• Developing a go-to-market strategy in close collaboration with the product design and engineering teams
• Advocating for creators and users to ensure that their voices are heard
• Launching creator programs and designing supporting assets
• Establishing a Discord server to strengthen community connections

• Website
• Creator Page
• Project Ideas for Creators

Conducted a marketing case study for Heygo, a platform that offered virtual tours by local tour guides.
• Maintained alignment with brand guidelines without a templateKey skills include:
• Creative Strategy
• Brand Management
• Graphic Design
• Adobe Photoshop
• Data Collection & AnalysisSelf-directed, not affiliated with Heygo.

Raised $84,802.05 to support kids' cancer research from 2022 to 2024.Catch a Million is an annual event that challenges streamers to catch a million Pokémon and raise $100K in 7 days.Key contributions include:
• Developing the community partner strategy and securing partnerships
• Championing Spanish translations to reach broader audiences
• Writing copy for creator kits and community partner announcements
• Managing creators through the entire pre and post event process
• Assisting in the development and testing of the Catch a Million app

• Website
• Creator Kit - 2024
• Press Release - 2023

Raised $30,025.00 to unite Twitch and help end cancer, for everyone.Peggy Lou and the Quest to Save Your Honkers featured LuxieGames as her trucker persona Peggy Lou, alongside RIPMika, Ashley Roboto, and Katskratchh. The event showcased a custom dashboard designed with interactive elements that referenced the community's shared moments.Key contributions include:
• Collaborating with the team to brainstorm event ideas and incentives
• Managing communications with the client and creators to ensure alignment

• Tiltify
• Event Announcement
• Agency Case Study

Raised $54,680.50 for No Kid Hungry to help end childhood hunger.No Hunger in the Great Hall was a 24-Hour stream hosted by ImpulseSV as he played in a custom Minecraft world inspired by the Harry Potter universe.Key contributions include:
• Conducting outreach to secure cameo videos and guest appearances from the cast of Harry Potter
• Featured Bonnie Wright (Ginny Weasley), Ekow Quartey (Bem), Robbie Jarvis (Young James Potter), Benedict Clarke (Young Severus Snape), George Potts (Balding Wizard), and Ian Kelly (Mr. Granger).

• Tiltify
• Event Announcement
• Charity Stream VOD

Partnered with Hot Eboy Xerath to advance his content creation journey.Hot Eboy Xerath is a League of Legends content creator renowned for his high rank and exceptional skill, particularly with his namesake champion, Xerath.Key contributions include:
• Designing a brand and creating assets for a cohesive online presence
• Sourcing and securing sponsorships with authentic brand alignment
• Planning and organizing upcoming stream events and subathons
• Contributing to game recordings for consistent content generation

• Twitch
• YouTube
• For Fun Squad YouTube

Managed all retail and social media strategies for Annex Photo in Toronto.Annex Photo is a Fujifilm Concept Store that is part of the Wonder Photo Store global initiative for new era photo print shops.Key contributions include:
• Increasing store sales by $120K YOY
• Receiving 3 recognition awards and a nomination for the Fujifilm Canada President's Award
• Representing Fujifilm Canada as a brand ambassador and building strong relationships with the store owners
• Curating and executing monthly storefront and in-store displays
• Hosting engaging customer events

• Website
• Wonder Photo Shop
• Creator Vlog

Successfully launched and managed FujifilmPrintlife.ca with the team to emphasize the importance of printing photos and sharing memories.The Fujifilm Printlife initiative directly engages with consumers to raise brand awareness and promote Fujifilm's photofinishing services.Key contributions include:
• Reaching 300% of the yearly sales goal within 6 months
• Planning and executing marketing campaigns and media partnerships with brands like the Toronto Raptors and the Toronto Pearson Airport
• Determining promotional schedules for Fujifilm print partners
• Managing and creating content for the Printlife.ca social media accounts

• Website
• Press Release
• YouTube